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May 10, 2023

Where to Buy Wrapping Paper: 15 Best Gift Wrap Stores

By Kristi Kellogg Illustration by Soleil Summer All products featured on

By Kristi Kellogg

Illustration by Soleil Summer

All products featured on Architectural Digest are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Whether you’re headed to a holiday party, bridal shower, or Bar Mitzvah, there's one thing for sure: You’re going to need wrapping paper. And why settle for just okay gift wrap when there are so many A+ options to choose from? We rounded up our favorite purveyors of the prettiest gift wrap, including the elegant, the eco-friendly, the eclectic, and more.

With a full stock of wrapping papers in every style for every occasion, Paper Source lives up to its name. You can shop their entire selection or head straight to one of their bespoke collections. The Cavallini collection features vintage-inspired prints bursting with classic charm, while the Fine Paper Collection offers handmade, luxury papers with thoughtful accents like gold foiling and embossing. Or, if you’re looking for eco-friendly wrapping paper, check out their Stone Collection, which has more than 50 gorgeous wrapping papers (and matching gift bags) that are sustainably made without using trees.

When you need unique wall art or a quirky home decor, Society6 always comes through—and they’ve also got you covered in the gift wrap department. Fair warning: They have a vast selection, but it's easily sortable by color and style.

Mr. Boddington's Studio has a whimsically curated selection of wrapping papers featuring hand-drawn illustrations and patterns with rich hues on flat matte. You can also pick up some cute gift tags (featuring florals, ice cream cones, and cotton candy) and festive greeting cards. If you’re in Brooklyn, make sure to stop by their storefront in the Maker's Guild.

Target has a limited selection of wrapping paper in stores, but the selection is huge online. Plus, they have plenty of collections of wrapping paper and gift bags that are designed to mix and match. And during the holiday season, they stock up on even more options. Whether you’re looking for something glamorous and elegant, classically festive, or quirky and fun, you’ll find plenty to choose from at Target.

Etsy has everything under the sun, including indie wrapping paper you *literally* can't find anywhere else. In addition to modern and minimalist prints, there are tons of custom options where you can actually get your loved one's face or name incorporated into the pattern.

If you’re looking for wrapping paper online, Amazon undoubtedly comes to mind. Not only do they have a robust selection of competitively priced gift wrap, they’ve also got tons of cute gift boxes, tissue paper, and bows. It's a one-stop shop for all your wrapping needs (not to mention the presents themselves). You’ll find the standard fare: solids, stripes, polka dots, and florals, with options for every occasion. If you go digging a little further, you can find plenty of unique options too. You can also score an incredible 150 yards of Kraft paper (which is an incredible DIY canvas for creating gorgeous, bespoke designs all year long).

Hallmark is another go-to store for beautiful wrapping paper. Not only can you order online and get delivery, you can also order online and get in-store pick up—which is a total win when you’re in a time crunch.

Take a walk on the wild side with Caspari's collection of papers that are anything but ordinary. From the elegant to the eclectic, you’ll find it at Caspari. From leopards toting Christmas gifts to caroling canines, discover out-of-the-box gift wraps that surprise and delight.

Wrapping paper might not be the first thing that comes to mind when you think of the Container Store, but we’re happy to report they actually have an extensive selection of high-quality paper rolls—and they also have quite a few wrapping paper storage solutions!

Everything from Rifle Paper Co. is a study in sophistication. While you’re there, make sure to stock up on gift tags, stickers, tape, and party supplies as well.

There are so many goodies that you’ll want to take to the checkout in this adorable boutique, including children's wear, sweet home decor, seasonal decorations, and, of course, some of the best wrapping paper we’ve encountered. The paper is available in flat sheets as well as rolls, and they also have bundles. We can't resist the Hanukkah dog bundle for the holidays, or the sweetheart bundle (it’ll come in handy for a baby shower, birthday party, or Valentine's Day).

Wrappily's fun and festive wrapping papers are reversible flat sheets, meaning they take up minimal space (and give you the double the wrapping options). Their eco-friendly paper features soy-based inks on 100% recyclable and compostable papers, all of which are milled, printed, and packaged in Washington State.

Zazzle comes through with wrapping paper designed by independent artists. You’ll find individual rolls, as well as designer trios that feature complimentary sheets (like the forest trees below). You can even create your own custom wrapping paper on Zazzle by just uploading a design.

Founder Ashley London Fouyolle's love of art, fashion, vibrant colors, and unique patterns is evidenced in every single one of her store's luxury gift wraps. In addition to offering fully recyclable and carbon-neutral papers, they also offer reusable fabric wraps that are stunning. UNWRP's commitment to the environment is also evidenced in their compostable packaging and use of shipping boxes designed to double as gift boxes.

Wrappy's gift wrap lineup is a design-forward delight. Did we mention each wrapping paper comes with a fun sticker sheet that you can use instead of tape? We love it!